Pros and Cons of Using Amazon for your POD

We have seen how does Amazon Print On Demand works? In this article we are going to see the advantages and disadvantages of using Amazon for your Print On Demand business.

The pros of Amazon print on demand

If we stick to Merch by Amazon in the first time, the advantages are related to the image of the site in the eyes of the consumers and the flawless management of the logistics by the platform.

First of all, for the customer, the mention “shipped and sold by Amazon” appears on the items. This is a reassuring element regarding the quality of the customer service and the respect of the delivery conditions. 

Then, from printing to shipping, including customer service, Amazon manages everything. No inventory or risk for you. You simply collect your royalty on sales.

The more successful your designs are on the platform, the more they are promoted by Amazon. So you generate increasing revenues.

Finally, no exclusivity is required by Amazon. You can distribute your designs through other channels such as your own website.

Amazon print on demand has the advantage of allowing you to benefit from the platform’s reputation and the importance of the potential markets it creates. You potentially benefit from its huge traffic to market your products and develop your e-commerce business.

You also have interfaces to follow your activity and its progress. And it’s super useful!

The cons of Amazon print on demand

Overall, the costs can be burdensome if you want to do Amazon print on demand via Merch by Amazon

All added up, it can quickly weigh on your margins!

The high traffic of Amazon and the number of professional sellers you are facing are two parameters to take into account. Why? Because it creates an intense competition between the professionals that can pull your margins down. How? Either because you will have to align your prices to sell, or because you will have to spend more on advertising to improve your visibility.

Finally, when you sell on Amazon, you don’t really grow your own notoriety as a designer. A certain dependence of sellers is created towards the marketplace.

You have a clearer idea of how to articulate your print-on-demand business with the marketing power of Amazon. The notoriety of this e-commerce platform is undeniable. Nevertheless, nothing prevents you from coupling it with other sales channels to take advantage of all the solutions available to you.

Another feature to benefit from: cooperation on the production of an article line. This way, each party can take advantage of the reputation of its partner to develop its sales.

Now, you know everything about Amazon print on demand. If you need more information about Merch by Amazon, or anything else like dropshipping, contact us!

See also: How To Start A Print On Demand Business With No Money

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